At SEGA’s recent Community Sharing, we had the honour of welcoming Mr. Yan Zhitao, a true visionary in the world of digital marketing, to shed light on the art of Lead Generation SEO Strategies. For those unfamiliar, Mr. Yan is the co-founder of Beijing Quick Cloud Technology Co., Ltd., a startup pioneer at TalkingData, and a former senior engineer at IBM and Oracle. Currently leading innovation with the AIGC product Quick Creator, he also mentors the Micro SaaS Developer Guild. With such an extensive background, it’s no surprise his session left attendees inspired and ready to tackle the world of overseas SEO. 

What Is SEO and Why Does It Matter?

Search Engine Optimization (SEO) might sound like technical jargon, but its impact on businesses is anything but abstract. It’s about ensuring your website stands out in the vast sea of search results. By optimizing your site’s structure and content, SEO helps you attract organic traffic—those valuable visitors who find you naturally rather than through paid ads.

Why is this important? Organic traffic is cost-effective, sustainable, and long-lasting. It’s like planting a tree that continues to bear fruit season after season. For businesses eyeing international markets, SEO becomes a powerful tool to break through cultural and linguistic barriers, creating meaningful connections with new audiences.

The Secret Sauce of Successful Overseas SEO

During his session, Mr. Yan emphasised that overseas SEO isn’t just about technical tweaks—it’s about strategy, creativity, and persistence.

The first step is understanding your audience. Keyword research helps decode what your potential customers are searching for, allowing you to align your website’s content with their needs. But keywords alone won’t do the trick. High-quality, engaging content—whether in the form of blogs, videos, or articles—keeps users hooked and search engines impressed.

Behind the scenes, your website’s technical setup plays a starring role. Fast load times, mobile-friendly designs, and secure HTTPS connections ensure your site not only attracts visitors but keeps them coming back.

And then there’s the magic of link building. Think of backlinks as recommendations—when reputable sites link to yours, it signals to search engines that your content is credible and valuable. But balance is key; overloading on links or using shady tactics can do more harm than good.

Finally, there’s the critical factor of localization. To truly resonate with international audiences, your content needs to speak their language—literally and figuratively. Tailoring your approach to local preferences and collaborating with regional partners can make all the difference.

From Theory to Action: How to Begin Your SEO Journey

SEO might sound like a monumental task, but Mr. Yan broke it down into manageable steps. It all starts with the basics: a well-structured website and polished product pages. These serve as the foundation for everything else.

Once your site is up to scratch, focus on technical optimisation. Ensure your site is fast, secure, and easy for search engines to crawl. Then, dive into content creation. Let keyword research guide you, but don’t just stop at ticking boxes—craft content that genuinely engages your audience.

Tools like keyword research platforms and content generators can streamline your efforts. If you’re targeting global markets, consider building multilingual websites—not as an afterthought with translation plugins, but as dedicated sites tailored to each region’s unique needs.

Conclusion

Overseas SEO isn’t just a marketing strategy—it’s a gateway to global success. As Mr. Yan so eloquently put it, mastering SEO allows businesses to build lasting connections, attract steady streams of visitors, and strengthen their brand’s presence in competitive markets.

By combining technical know-how, creative content, and a deep understanding of your audience, you can unlock opportunities far beyond your home turf. So, whether you’re an SEO novice or a seasoned pro, take these insights to heart. The world is out there, waiting for your brand to shine.

As search engines evolve and technology advances, the importance of SEO will only grow. With the right approach, your business can stay ahead of the curve, reaping the rewards of a truly global presence.

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